Hackmamba is an authentic developer marketing agency that partners with you to build, run, and grow your entire developer marketing operation.
Here is what full-cycle developer marketing delivers
1M+
Developers reached
Actian brought VectorAI DB in front of 1M+ developers through search, paid media, creators, and hackathons.
49K+
Organic clicks in 3 months
OpenRouter generated 49,139 organic clicks from 39 active technical articles, along with 6,025 visits from AI assistants.
50%
Faster integration
Celo helped developers move from evaluation to a working integration in half the time after restructuring its documentation.
$400M+
Pipeline influenced
All our programs are built to create commercial impact for our clients. So far, we have influenced more than $400M in pipeline.
01
You've built something great, but developers aren't adopting it
02
Your team doesn't have the technical depth or capacity for developer growth
03
And the gaps in your dev funnel are costing you pipeline
Here is the full picture and what you get when each stage is deliberately built.
Qualified attention
Discover
Self-service conviction
Evaluate
Rapid adoption
Integrate
Organic growth
Advocate
Lasting efficiency
Compound
It is the framework behind every Hackmamba engagement. Five stages. Six disciplines. One goal: developer trust that compounds across the whole journey.
Learn more about our proprietary framework What we do
Whether you need to build from scratch or strengthen what you already have, each discipline below maps to a stage of the Developer Adoption Architecture.
Most developer content programmes share the same invisible problem of strategy ownership. We tell you what to do now, next, and later so you're never guessing what's driving growth.
Your next developer customer is searching right now. We create authentic content across formats that meet them where they are and move them forward.
Stop losing developers mid-trial. Get documentation that cuts integration time and holds the developer experience together.
We run developer programmes that help users reach their first successful build, keep using your product, and recommend it to others. The work covers community, education, developer experience, champions, and events.
We run paid campaigns that bring in developers who make a first API call, query, or deployment. We connect ad spend to activation, qualified leads, and pipeline, then use weekly reporting to decide where the budget goes.
We find developers who have a reason to care about your product, give them access, and help them use it, question it, and share their experience. Paid partnerships are disclosed, and champions keep control of their opinions.
Case studies
Results from engineering developer trust at every stage of the journey.
The situation
Actian was launching a new vector database into a crowded AI infrastructure market and needed to build its developer audience, positioning, onboarding, and acquisition channels from the ground up.
What changed
We built the developer marketing motion across technical content, paid acquisition, developer communities, videos, creator partnerships, hackathons, and universities. We also worked with Actian on positioning, documentation, onboarding, and product-led growth.
What you get
Reached 300,000+ developers by launch day and established repeatable developer acquisition channels that continued driving traffic, signups, and product adoption after launch.
"Hackmamba didn't just execute a plan. They helped us build the right plan. They became an extension of our team and accelerated our entry into the developer market."
Jennifer Jackson, Chief Marketing Officer, Actian
The situation
High costs and slow production. The internal team spent more time rewriting content than leading strategy.
What changed
We scaled production externally. This freed the internal team to focus on the product roadmap and business decisions.
What you get
5x faster publishing and improved organic traffic. Prospects are now better targeted and more prepared for sales.
"The process is clear and transparent. I always know exactly which stage each article is in."
Paolo Martinoli, Technical Writer
What clients say
We've added tens of thousands of clicks and millions of impressions to our blog in the few months we've been working with them, and that number continues to grow.
Kenny Rogers
DevRel Lead, OpenRouter
Learn, connect, grow
Professionals love our thoughts on developer marketing, technical writing, developer community development and software engineering.
Join an outstanding team of technical writersA developer marketing agency helps companies that sell to developers reach, convert, and retain technical users. We cover that end to end across seven services: strategy and leadership, technical documentation, technical content, SEO, GEO and distribution, developer relations, performance marketing, and influencer marketing.
Developers research products on their own terms, through documentation, peer reviews, and technical depth, before they talk to your team. We build for that journey with technical content, documentation that shortens time to first value, community programmes that put you in peer conversations, and ads written in correct technical terms.
Pricing depends on how you work with us: a focused engagement on one defined problem starts at $5,000, experienced marketing leadership starts at $10,000 per month, and a connected programme across several workstreams starts at $15,000 per month.
Some services have their own starting points, with technical writers on demand from $3,500 per month, technical content retainers from $5,000 per month, and DevRel engagements from $12,000 per month. We start with a free developer marketing audit and then recommend the right engagement.
We measure progress across the five stages of our Developer Adoption Architecture: Discover, Evaluate, Integrate, Advocate, and Compound. For each stage, we report on the agreed goals, such as organic traffic, AI search citations, signups, activation, support tickets, and pipeline. So far, our programs have influenced more than $400M in pipeline.
Hackmamba is a US-based developer marketing agency that William Imoh founded in 2021. We work with companies that sell to developers, including Actian, OpenRouter, Databricks, Mintlify, Novu, and more than 50 developer tool companies.
Free Developer Marketing Audit
A Developer Marketing Audit is a 30-minute conversation where you get an honest map of which touchpoints are working, where developers are dropping off, and what a full-cycle programme could fix in 90 days.
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