Why You Shouldn't Outsource Content Creation (Unless You Really Should!)
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." - Red Adair.
So, you're considering dipping your toes in the bubbling, thrilling, and occasionally choppy waters of content marketing. But there's a nagging question: should you keep it in-house or outsource? While we're firm believers in the capabilities of an in-house team, there are some (albeit hilarious) reasons you might want to avoid hiring an external content agency.
In-house Over Outsourcing: For Those Who Enjoy Hectic Days
Let's say you're a diehard fan of running a marathon daily - not literally, of course. We're talking about the herculean task of managing an in-house team, brainstorming content ideas, setting up editorial calendars, and mastering SEO - all while still taking care of your business's main operations.
According to a report by Content Marketing Institute, approximately 69% of successful organizations have a documented content strategy. Imagine crafting that strategy while juggling other responsibilities! But hey, if the thought of working without a break excites you, maybe an external content agency like, I don't know, Hackmamba, isn't for you. After all, why get quality content without the added stress?
The Hidden Costs of an In-house Team
"Beware of little expenses. A small leak will sink a great ship." - Benjamin Franklin.
Hiring an in-house content team may seem like a one-time expense, but it carries several hidden, ongoing costs. The obvious ones include salaries, benefits, and office space. A study by Glassdoor reveals that the average salary of a content writer in the US is around $50,000 per year. Multiply that by the number of writers you need, and you're already looking at a significant annual expense. Then, there are less obvious costs - the cost of time. Assembling a team, training them, and overseeing their work requires a significant time investment. Your team will need time to understand your brand, market, and audience, not to mention the learning curve associated with mastering SEO and other digital marketing skills. Time, as they say, is money.
When You Love Surprises: Content Writing Edition
Think about it. When you leave your content writing to the new intern who just found out what SEO means, or to Dave from accounting who has a flair for "creative" writing, you're setting the stage for surprises. A research study by Point Visible states that only 39% of in-house teams have a defined content marketing strategy. The other 61%? Probably enjoying the daily twists and turns of unplanned content creation. However, if you're not one for surprise plot twists in your content strategy, a content agency could offer a more structured, predictable approach. Boring, right?
For Those Who Don't Want an Army of Specialists
Sure, hiring a content agency means you're effectively getting a team of seasoned writers, SEO experts, graphic designers, and digital strategists. According to a study by Gartner, 53% of organizations cite a lack of resources and employees with the right skill set as a significant challenge. But, if you enjoy the challenge of having a small in-house team wearing different hats, even if they don't fit right, you might not want the specialized services of an agency. Unless, of course, you'd like a one-stop solution to handle all your content marketing needs with a professional touch.
Embrace the Anti-thesis: Hackmamba, Anyone?
While we've painted a whimsical picture of the joys of not outsourcing content creation, we also understand that not everyone has the desire to live through such thrilling chaos. For those of you, embracing the anti-thesis may not be such a bad idea. Outsourcing your content marketing to a content agency, especially a professional, results-oriented one, offers you not only quality and consistency but also the much-needed peace of mind. It lets you focus on your core business areas while we care for your digital narrative.
With Hackmamba, you get a team of specialists committed to delivering a compelling and successful content strategy. You get to swap out surprise plot twists for predictability and structure. And best of all, you swap chaos for convenience.
So, if you find yourself aligning more with the anti-thesis, we're here for you. Get rid of the stress, the surprises, and the lopsided hats. Let's chat about how we can deliver top-notch, tailored content outcomes for your brand.
In Conclusion: Outsource or Not to Outsource?
In an increasingly digital world, a strong content strategy is not just a good-to-have, but a must-have for brands. While keeping your content creation in-house might seem appealing for the thrill-seekers amongst us, outsourcing to a dedicated content agency offers undeniable benefits. It brings together a team of specialists, ensures a consistent content strategy, and, most importantly, gives you the peace of mind to focus on what you do best: managing and growing your business. If you identify more with the thrill-seeker, enjoy your roller-coaster ride in the content marketing world. But if you lean towards the anti-thesis, take a look at Hackmamba. Our team of professionals is ready to handle your go-to-market (GTM) and product content creation needs, leaving you to handle what truly matters – your business.
Take the Next Step
Are you ready to hand over the content creation baton to an experienced team? Are you willing to exchange the thrill of surprises for a structured, reliable content strategy? If the answer is yes, then it's time to book a call with us. Let's take your content marketing to the next level.