Leftover Budget? 5 Content Ideas to Start Strong in 2025

What are you doing with your unused developer marketing budgets as the year winds down? Should those funds be left unspent, or is it better to invest them in something valuable for the coming year? Choosing the latter can position your company for success in 2025.

A recent discovery call with some business prospects inspired this article. They planned to test content strategies in December, using their leftover budget to expand those efforts in Q1. Many companies might be in a similar situation, so we’re offering some thoughtful content ideas—and a little incentive—to help you make the most of your budget.

Here are five practical ways to use those funds wisely.

1. Refresh your documentation

Let’s begin with an often-overlooked but critical part of your content strategy: documentation. This is the foundation that supports your users and keeps them coming back.

Throughout the year, documentation can fall behind. Teams often prioritize new features or flashy campaigns, leaving key resources outdated or incomplete. However, comprehensive, up-to-date documentation can make all the difference in improving user experience and satisfaction.

Where to focus:

• Update your API guides to reflect recent changes.
• Add diagrams or video walkthroughs to simplify complex concepts.
• Address recurring user feedback to improve clarity and usability.

We’ve worked with clients who made strategic updates to their documentation and saw measurable results, like fewer support tickets and smoother onboarding processes. Investing in your knowledge base now can prepare you to hit the ground running in 2025.

2. Double down on SEO content

Once your documentation is in order, the next step is ensuring your target audience can find you. SEO-driven technical blog posts help you reach the right people at the right time.

A strong SEO strategy can yield long-term results, but it’s not something you can set and forget. Regularly producing and optimizing technical content keeps your business visible and competitive. Now is a great time to dust off those blog ideas or revisit keyword opportunities you’ve meant to explore.

Avoid making the same mistake as one of our former clients. They developed a strong SEO strategy and initially dominated search results, staying ahead of their competitors for several months. However, their rankings slipped when they paused their efforts, allowing competitors to quickly take their place. This experience served as a harsh lesson in the importance of consistency.

Use your budget to:

• Develop evergreen content that will stay relevant over time.
• Optimize older blogs and landing pages for improved performance.
• Build backlinks to boost your site’s authority.

3. Create technical tutorials and onboarding content

Now that you’ve attracted visitors, how do you enable them to succeed with your product? High-quality tutorials and onboarding content can bridge this gap.

Clear, actionable resources not only reduce churn but also build loyalty. When users understand how to use your product effectively, they’re likelier to stick around and even recommend it to others.

What you can create:

• Short video tutorials that address common pain points (Can I let you in on a little secret? Hackmamba is set to start producing technical tutorial videos in 2025. Stay tuned! 🤭).
• Interactive guides that walk users through your product’s core features.
• A blog series that dives into advanced use cases.

These resources support your current users and act as a sales tool by showcasing your product’s value to potential customers.

4. Audit and upgrade your content strategy

After focusing on specific types of content, take a step back to evaluate your overall strategy. This is your chance to align your efforts with your goals for the coming year.

The end of the year is a natural time for reflection. At Hackmamba, we make it a tradition to assess what worked and what didn’t. This process helps us refine our approach and confirms we’re ready to tackle the new year confidently.

Consider these steps:

• Identify gaps in your content strategy and fill them with relevant topics.
• Refresh underperforming content to give it a new lease on life.
• Explore new formats, like webinars or short videos for YouTube Shorts or social media, to engage your audience differently.

Think of this as a content spring cleaning session, setting you up for a fresh and productive start. Fortunately, we have a guide for you on how to audit your content.

5. Lock in savings with Hackmamba’s holiday offer

All these plans can be even easier to execute with the right partner. To help you make the most of your budget, we offer a 10% discount on all content projects booked before the year ends.

Whether refreshing your documentation, building your content calendar, or launching a new technical blog series, we can help you create impactful developer marketing content while saving money. It’s a win-win for your team and your customers.

Final thoughts

Using your leftover budget wisely is investing in tools and strategies to set you up for success in 2025. There are plenty of ways to create value, from documentation and SEO to tutorials and content audits. And with Hackmamba’s holiday offer, you can achieve your goals while keeping costs down.

Ready to get started? Let’s make 2025 your best year yet.