How Hackmamba helped Actian bring VectorAI DB to 1M developers.

Reach, Convert,and RetainTechnical Users

Hackmamba is an AI-native developer marketing agency that partners with you to build, run, and grow your entire developer marketing operation.

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Here is what full-cycle developer marketing delivers

5.6M+

Developers reached

Real developer audiences, built through marketing, engineered to earn trust

88%

ORGANIC GROWTH IN 5 MONTHS

Cloudinary captured emerging developer search trends and converted readers into signups.

50%

Faster integration

Celo's developers went from evaluation to live in half the time after a documentation restructure

$400M+

pipeline achieved

At the end of the day, this is what it all boils down to. We delivered this through organic, PPC, and influencer marketing working together

Your developer marketing programme has the same three problems

You've built something great, but developers aren't adopting it

Your team doesn't have the technical depth or capacity for developer growth

And the gaps in your dev funnel are costing you pipeline

The developer journey built right

Here is the full picture and what you get when each stage is deliberately built.

STAGE

WHAT IT MEANS FOR YOU

Qualified attention

Discover

Developers find you at the exact moment of need. You win because you were genuinely useful

Self-service conviction

Evaluate

They investigate on their own terms through docs and peer reviews. They arrive at the decision already convinced.

Rapid adoption

Integrate

Onboarding content slashes time-to-first-value. You get faster integrations, fewer support tickets, and higher trial-to-paid conversion.

Organic growth

Advocate

Power users recommend you in Slack and internal reviews. This builds a community-driven pipeline that lowers your acquisition costs.

Lasting efficiency

Compound

Each stage makes the next one more effective. Your marketing grows more efficient the longer it runs.

This is the Developer Adoption Architecture.

It is the framework behind every Hackmamba engagement. Five stages. Six disciplines. One goal: developer trust that compounds across the whole journey.

Learn more about our proprietary framework

What we do

Six disciplines. One architecture. Every developer touchpoint covered.

Whether you need to build from scratch or strengthen what you already have, each discipline below maps to a stage of the Developer Adoption Architecture.

01 - Strategy and Leadership

Most developer content programmes share the same invisible problem of strategy ownership. We tell you what to do now, next, and later so you're never guessing what's driving growth.

Developer marketing audit Go-to-market strategy Developer funnel design Programme planning

Channel strategy Content strategy Execution roadmap

Hackmamba helped us successfully launch VectorAI DB. They brought three critical things we needed to bolster: deep developer marketing expertise that informed our strategy and positioning, the ability to produce high-quality technical content and videos at scale, and the relationships to activate developers through hackathons and university partnerships. Hackmamba didn't just execute a plan. They helped us build the right plan. They became an extension of our team and accelerated our entry into the developer market.

Jennifer Jackson - CMO at Actian

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02 - Developer Marketing Content and SEO

Your next developer customer is searching right now. We create authentic content across formats that meet them where they are and move them forward.

Technical tutorials Technical guides Thought leadership Video content

Facilitated workshops SEO/GEO content

The quality of our technical content program has improved greatly since working with Hackmamba. Because they are so dialed into the latest trends and topics, they always bring great ideas to every conversation.

Kevin Lynch — Director of Content Marketing, Cloudinary

5.6M+ developers reached · 88% organic traffic growth · 1,700+ pieces published · 5x faster publishing for Mia-Platform · Clients include Cloudinary, Novu, Sourcegraph, Netlify, Auth0, Appwrite, Doppler and 40+ more

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03 - Product Documentation

Stop losing developers mid-trial. Get documentation that cuts integration time and holds the developer experience together.

API references Onboarding guides Getting started flows Documentation restructure Mintlify

They helped us reorganise our documentation with speed and clarity, even as many moving parts shifted around them. What I appreciate most is how independently they work.

Sophia Dew — Dev Rel Engineering Lead, Celo

50% reduction in developer integration time for Celo · 250+ pages restructured in 3 weeks · Zero to launch-ready documentation for GBG GO in under 90 days · 10% support ticket reduction for Flutterwave and AI Insurance

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04 - Developer Community and Events

Developers trust their peers more than your marketing. We build the programmes that put you in those conversations.

Hackathons Developer events DevRel partnerships Community programmes

Hackmamba helped us build relationships with universities so students could try out VectorAI DB and give us early feedback on the product before launch.

Nick Johnson - Senior Director of Product Marketing, Actian

17 developer events run, Actian VectorAI DB Hackathon, Jamstack Hackathon co-run with Auth0, Cloudinary, Netlify, GitHub and Xata, GDG Brunswick partnership, 1,500-member technical creator network.

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05 - Performance Marketing

Developer audiences punish bad ads immediately. We run paid media, PPC and social campaigns that are technically sound and built to convert.

Paid media PPC Paid social

We consider Hackmamba a partner. Before we do anything around the developer ecosystem, we discuss it with them first.

Oluwarotimi Okungbaye — Manager Enterprise Marketing, Flutterwave

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06 - Agentic Marketing for Developer Products

Your next developer may never visit your website. Their AI agent will evaluate your tool first. We make sure your product is the one it recommends.

Agent-ready docs Context engineering Capability narratives GEO/AEO content

67% of content pieces ranking in AI overviews and LLMs · Docs structured for Claude Code, Cursor, and Perplexity · Agent-ready content across 40+ devtool clients

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Case studies

What Full-Cycle Developer Marketing Looks Like in Practice.

Results from engineering developer trust at every stage of the journey.

Mia-Platform

5× Faster Publishing, Better-Qualified Pipeline

The situation

High costs and slow production. The internal team spent more time rewriting content than leading strategy.

What changed

We scaled production externally. This freed the internal team to focus on the product roadmap and business decisions

What you get

5x faster publishing and improved organic traffic. Prospects are now better targeted and more prepared for sales.

"The process is clear and transparent. I always know exactly which stage each article is in."

Paolo Martinoli, Technical Writer

GBG GO

Launch-Ready Documentation from Zero in 90 Days

The situation

Product was ready for market with no documentation or technical writers. Engineering was carrying the entire knowledge gap.

What changed

We built a Mintlify site from scratch. This included API references, onboarding flows, and automated documentation pulled from the codebase.

Outcome

Launch-ready in under 90 days. Engineering moved back to the product roadmap while we handled three complete user flows.

"They took ownership from setup to content. Their best practices made our docs clear and easy to use."

Argelia Herrera, Product Manager

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What clients say

What the people responsible for developer growth say about the difference.

Actian had made a strategic decision to build a developer marketing practice and enter the vector database market, a new category critical to the AI infrastructure ecosystem. To execute this launch with a compressed timeline and bring the right expertise to market quickly, we partnered with Hackmamba. Due to their proven track record in developer products and our tight timeline, we expanded the scope of our engagement to include documentation, onboarding, and launch planning alongside core messaging and positioning

Jennifer Jackson

CMO at Actian

Jennifer Jackson

CMO at Actian

We brought Hackmamba on at a chaotic moment in our documentation work, and David proved to be a reliable, fast-learning partner through it. He came up to speed fast on a difficult and rapidly evolving subject area, stayed responsive, and helped us stay afloat during a demanding transition. We were grateful for the support when it counted

Lauren Lee

Director of Developer Relations of Midnight Networks

Free Developer Marketing Audit

Find out where your developer adoption is stalling.

A Developer Marketing Audit is a 30-minute conversation where you get an honest map of which touchpoints are working, where developers are dropping off, and what a full-cycle programme could fix in 90 days.

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Hackmamba's Thoughts

Professionals love our thoughts on developer marketing, technical writing, developer community development and software engineering.

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Reach, Convert,and RetainTechnical Users

Your developer marketing programme has the same three problems

The developer journey built right

This is the Developer Adoption Architecture.

Six disciplines. One architecture. Every developer touchpoint covered.

01 - Strategy and Leadership

02 - Developer Marketing Content and SEO

03 - Product Documentation

04 - Developer Community and Events

05 - Performance Marketing

06 - Agentic Marketing for Developer Products

What Full-Cycle Developer Marketing Looks Like in Practice.

5× Faster Publishing, Better-Qualified Pipeline

Launch-Ready Documentation from Zero in 90 Days

What the people responsible for developer growth say about the difference.

Find out where your developer adoption is stalling.

Hackmamba's Thoughts

Examples of bad documentation (and how to fix each one)

How Actian brought VectorAI DB to developers (w/Jennifer Jackson)

11 best technical marketing agencies in 2026 (by vertical)

8 findings on AI-readable documentation (w/DocsAlot)

Top developer communities by technology: the 2026 directory

10 developer tool homepages that get one thing right

For Marketing Leaders Who sell to Developers

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