How to build a developer-led GTM strategy in 2026
Learn how to build a GTM strategy for devtools that aligns with developer-led adoption. Understand hybrid GTM, developer intent signals, and modern B2D sales motions.
• 1 min read • 12 Feb 2026
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Developer Marketing
Discover developer marketing strategies, tips, and insights to engage developers, build trust, and grow your brand with Hackmamba..
How to launch a developer tool on Product Hunt in 2026 with Flo Merian
I spoke with a Product Hunt Hunter and used his insights alongside our own to document eight tips for launching on Product Hunt.
• 1 min read • 17 Dec 2025
The developer marketing metrics you should track (funnel-wise)
This guide shows how to measure developer marketing by tracking the KPIs when developers notice, try, and adopt your tool.
• 1 min read • 11 Nov 2025
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Hackmamba Creators is the fastest-growing community of technical writers. Join to connect with like-minded professionals, participate in paid content marketing programs, and find opportunities.
3 developer marketing strategies to inspire you in 2026
Learn 3 proven developer marketing strategies for awareness, activation, and trust. Designed for how developers discover, try, and adopt tools.
• 1 min read • 16 Oct 2025
6 best developer marketing channels you should focus (+examples)
Learn how to pick the right developer marketing channels using the Compound-first, Amplify-next framework with examples from leading developer brands.
• 1 min read • 14 Oct 2025
Is your AI search optimization missing developer behavior?
If your AI search optimization stops at rankings, you’re missing how developers choose what to trust. Here’s why behavior must guide strategy.
• 1 min read • 24 Sep 2025
Practical AI search optimization guide for technical content (+7 tips)
Search has changed. Developers still want answers they can trust. Here’s how to create technical content that gets picked and clicked.
• 1 min read • 19 Sep 2025
A complete guide on developer marketing (by a developer marketer)
Most developer marketing guides skip the hard parts. Not this one. Learn how to write, promote, and build trust with developers the right way.
• 1 min read • 25 Mar 2025
Everything you should know about developer marketing in 2026
Are you marketing to developers? Here’s what you need to know to reach, engage, and build trust with developers.
• 1 min read • 24 Mar 2025
How to Give Your Developer Marketing a Standing Ovation (Template)
At Hackmamba, we’ve spent months refining a repeatable framework for developer marketing success. This guide walks you through essential strategies, from building credibility in developer communities to crafting content that converts engagement into product adoption.
• 1 min read • 14 Feb 2025
No Case Study Yet? Hello, the “Halo Signal” and SHARE Framework!
Do you know what builds credibility when you don’t have a case study yet? The Halo Signal. Learn how to spotlight clients, earn trust, and win business without sharing metrics.
• 1 min read • 4 Feb 2025
Replit is ‘Equalizing’ Software Development!
Replit is empowering creators to move beyond barriers and design the future they envision. Learn how.
• 1 min read • 14 Jan 2025
Moving from freelancers to teams, here’s what we learned
Freelancers broke the narrative, clients noticed, and we paid the price. Here’s what we learned—and why it matters for your brand.
• 1 min read • 7 Dec 2024
SearchGPT vs Google: Will AI disrupt the future of search?
Could SearchGPT replace Google? Discover the strengths, risks, and barriers shaping AI-powered search and what it means for the future of search engines.
• 1 min read • 5 Nov 2024
How to choose a SaaS content marketing agency (+ top 3 agencies)
Learn how to choose the right SaaS content marketing agency. Compare key criteria, ask the right questions, and explore 3 top agencies.
• 1 min read • 21 Oct 2024
Not-too-good experiences with agencies? Use this framework
Not satisfied with agencies? Use our 7-point framework to ensure better outcomes.
• 1 min read • 24 Jun 2024
Cultivating Developer Enablement on Composable Platforms
Learn how developer enablement can create a supportive, resource-rich environment for developers, leading to faster integration, innovation, and adoption of your composable platform.
• 1 min read • 10 Jun 2024
Top 5 developer marketing channels to post content
Discover the top 5 developer marketing channels to post your developer content for maximum visibility and engagement.
• 1 min read • 27 May 2024
Can a developer marketing agency help you win the dev community?
This article breaks down the pros and cons to help you choose the best developer marketing partner for your specific needs and budget.
• 1 min read • 18 May 2024
What's the big deal about user-generated content (UGC)?
Learn why user-generated content is such a big deal today and a faster way to incorporate it into your strategy.
• 1 min read • 4 May 2024
Fractional Director of Content Marketing: When and Why You Need One
In this in-depth article, learn everything you need to know before hiring a fractional content director to drive your GTM success.
• 1 min read • 17 Feb 2024
![Top 5 Fears of Small Teams Using a Technical Writing Agency [And Expert Recommendations]](https://cdn.sanity.io/images/5fynpi9j/production/00eaf1b0c3b45333a6a9a63130b33ed77f882d7c-1920x1080.png)
Top 5 Fears of Small Teams Using a Technical Writing Agency [And Expert Recommendations]
Discover effective strategies for collaborating with technical writing agencies.
• 1 min read • 3 Feb 2024
Your Audience Doesn't Matter, Sometimes
Discover a compelling narrative that challenges the norm of catering to audience expectations. Learn how defying conventional wisdom can lead to innovation and establish you as an expert in your field.
• 1 min read • 11 Nov 2023
Content Distribution Analytics for Small Teams: The Ultimate Guide
Measure, optimize, and conquer SaaS content distribution challenges—a must-read for small teams and resourceful managers.
• 1 min read • 11 Sep 2023
Why You Shouldn't Outsource Content Creation (Unless You Really Should!)
Discover the hilarious reasons you might want to handle content creation internally and the compelling arguments for outsourcing it to an agency. This piece offers a fresh perspective on content marketing with hard data, and key insights.
• 1 min read • 29 Jun 2023
Why Outsourcing Your Software Team's Content Marketing is the Smart Choice
Outsourcing your software team's content marketing is the smart choice for several reasons. It can save you time and money compared to doing it in-house and can provide high-quality content that is effective for your team's needs.
• 1 min read • 9 Dec 2022
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Case Study
See real case studies from developer-focused companies, strategies, lessons, and results that drove growth.
Developer Community Hub | Build and Engage Developer Audiences
Learn how to build, grow, and engage developer communities through authentic content, programs, and documentation insights from Hackmamba.
Engineering Hub | Developer Insights and Tutorials by Hackmamba Engineers
Learn from Hackmamba engineers who write for developers, practical tutorials, engineering insights, and lessons from real projects.
Podcasts
Weekly podcast with founders & experts on growth, marketing, and operations for developer-focused companies.
Technical Documentation Hub | Best Practices and Tools for SaaS Teams
Learn how to create and maintain technical documentation that helps developers understand, trust, and adopt your product with ease.
Technical Writing Hub | Guides, Tools & Tips for Modern Tech Writers
Find best practices and examples on technical writing, from API docs to tutorials, crafted for SaaS and developer-focused teams.
Technical Content Hub | Build Content That Developers Understand
Explore how technical content drives product growth, learn strategies to create, distribute, and measure developer-focused content.
