Insights That Help Market Better To Developers

The Markup Mindset is a biweekly newsletter for developer marketers, DevRel teams and founders

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Latest edition
· Issue #12

PostHog's OS-style website, OpenAI's AgentKit for GTM teams & how Convex won on reddit

7 mins read
Jul 14, 2026
Read Latest Edition
Inside this edition
  • What PostHog got right and wrong with its redesign.
  • What OpenAI's AgentKit means for GTM teams.
  • How Convex launched on Reddit the right way.
Issue #12 cover

Issue #12

PostHog's OS-style website, OpenAI's AgentKit for GTM teams & how Convex won on reddit

7 mins read
Jul 14, 2026
Reddit Marketing Industry insights AI marketing

Inside

  • What PostHog got right and wrong with its redesign.
  • What OpenAI's AgentKit means for GTM teams.
  • How Convex launched on Reddit the right way.
Issue #11 cover

Issue #11

Phil Leggetter on scaling DevRel & fixing developer experience at Flutterwave

7 mins read
Jul 14, 2026
Developer relations Content Marketing Industry insights

Inside

  • Phil Leggetter's blueprint for scaling DevRel teams.
  • How Flutterwave reduced support requests by 10%.
  • Henry's framework for developer content that converts.
Issue #10 cover

Issue #10

How Aditya Oberai built Appwrite's developer community & why devs love good marketing

5 mins read
Jul 14, 2026
Developer relations Industry insights

Inside

  • Aditya Oberai's blueprint for global developer communities.
  • Knut Melvær on why developers don't hate marketing.
  • Get free feedback on your technical content.
Issue #9 cover

Issue #9

Why DevRel should own social & when to hire your first technical writer

5 mins read
Jul 14, 2026
Developer relations Industry insights

Inside

  • How Dan Holdsworth grew social 446% in five months.
  • When to hire your first technical writer.
  • How GTM Engine automates prospect research.
Issue #8 cover

Issue #8

Podcast with Prashant Sridharan (Supabase), why GEO is still SEO & how Intuit became developer-first

3 min read
Jul 14, 2026
Industry insights SEO & GEO AI marketing

Inside

  • Prashant Sridharan's AI-era marketing principles.
  • Why GEO is still SEO.
  • How Intuit became developer-first.
Issue #7 cover

Issue #7

Recap from the Mintlify webinar & we're hiring a growth marketing manager

3 min read
Jul 14, 2026
Technical documentation Company updates

Inside

  • How LLMs are reshaping technical documentation.
  • Join Hackmamba as growth marketing manager.
Issue #6 cover

Issue #6

Mintlify × Hackmamba webinar, why developer marketing fails & practical AI sales workflows

5 mins read
Jul 14, 2026
DevGTM Technical documentation AI marketing

Inside

  • Why llms.txt matter for documentation.
  • Why developer marketing fails before distribution begins.
  • How AI automates lead generation without hurting quality.
Issue #4 cover

Issue #4

Is content marketing right for you & how to create differentiated SEO content

3 min read
Jul 14, 2026
Content Marketing SEO & GEO Industry insights

Inside

  • Is content marketing right for you?
  • How to create differentiated SEO content.
  • What founders get wrong about hiring remote teams.
Issue #3 cover

Issue #3

AI can write your docs, global talent & lessons from Platmosphere

3 min read
Jul 14, 2026
AI marketing Industry insights Technical documentation

Inside

  • AI still needs human oversight.
  • How to scale with global talent.
  • Lessons from Platmosphere 2025.
Issue #2 cover

Issue #2

Building Boki, your developer marketing playbook & 26 AI marketing tools

3 min read
Jul 14, 2026
Company updates Content Marketing AI marketing

Inside

  • Launching Boki for content teams.
  • Free developer marketing playbook.
  • 26 AI marketing tools to try.
Issue #1 cover

Issue #1

Introducing The Markup Mindset

3 min read
Jul 10, 2026
Company updates AI marketing

Inside

  • AI is only as effective as your foundation.
  • Marketing is shifting toward AI-powered workflows.
  • Hackmamba is doubling down on developer marketing.