CHALLENGE
When Cloudinary partnered with Hackmamba in June 2024, several high-intent developer search categories were underrepresented in their content strategy.
Search demand around video performance optimization, Core Web Vitals, WCAG 2.1 and EAA accessibility compliance, AI-generated video workflows, and multichannel video delivery was growing rapidly, but these topics had limited coverage on the Cloudinary blog.
Most existing traffic was informational and did not consistently convert developers into free plan signups. Cloudinary needed middle-of-funnel and bottom-of-funnel technical content focused on real implementation challenges that could drive product adoption.
Later during the engagement, AI overviews and LLM visibility became a growing priority as Google AI overviews, ChatGPT, Perplexity, and Gemini started reshaping how developers discovered technical content. Cloudinary wanted its content to remain visible across both traditional search results and AI-driven discovery platforms.
SOLUTION
Hackmamba built a developer-focused content and SEO program designed to increase qualified traffic, improve product discovery, and drive free plan signups.
We identified high-intent developer search clusters around video performance optimization, accessibility compliance, AI-powered video workflows, and multichannel media delivery. From there, we created middle-of-funnel and bottom-of-funnel technical tutorials aligned with real implementation challenges developers were actively searching for.
Each article targeted long-tail queries with strong product adoption intent and integrated Cloudinary APIs naturally within the workflow. Content was structured to improve visibility across both traditional search results and emerging AI-driven discovery platforms, including Google AI overviews, ChatGPT, Perplexity, and Gemini.
The engagement combined technical SEO, developer education, internal linking optimization, and conversion-focused content journeys that guided readers toward free account signups.
RESULTS
- Increased organic traffic by 88% in 5 months, growing from 281K to 529K monthly visits
- Achieved AI overview and LLM visibility for 67% of published content
- Ranked 70% of content pieces in the top 3 Google search positions
- Generated 34 qualified developer signups per month through content-driven acquisition
- Expanded Cloudinary’s visibility across Google Search, ChatGPT, Perplexity, and Gemini
The quality of our technical content program has improved greatly since working with Hackmamba. I can count on them for top quality technical content. They're dialed into the latest trends and always bring great ideas to every conversation - Kelvin Lynch, Director of Content Marketing, Cloudinary
Requirements
Cloudinary needed a developer-focused content and SEO strategy that could increase qualified organic traffic, improve visibility across emerging technical search categories, and generate more free plan signups.
Hackmamba helped Cloudinary grow organic traffic by 88% in 5 months through developer-focused SEO, technical tutorials, and AI-optimized content that improved visibility across Google, AI overviews, and LLM platforms.
GET DETAILS ON WHAT WE'VE DONE
