Paid media for developer growth

Paid media agency for developer toolsAI infrastructuredatabasesWeb3

We run Google Ads, Reddit, LinkedIn, X, Meta and YouTube for companies selling to developers and AI agents. Every account optimizes toward activated developers, the ones who make a first API call and pay.

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First seven days after account takeover

Video security platform

Cost per SQL

↓ 63%

$10,807 → $4,006

Qualified lead rate

↑ 159%

22% → 57%

Cost per qualified lead

↓ 61%

$3,860 → $1,502

Where developer PPC loses signal

Five reasons teams bring us in.

01

Your competitorsare bidding onyour keywords.

They show above you when someone searches for your brand, product category, or alternatives.

02

Your ads do not explainwhy a developer should switch.

Developers want the use case, how the product works, and what changes in their workflow. Product-free copy gets ignored.

03

Traditional agenciesreact too slowly.

The developer market moves quickly, and campaigns need to keep up with new competitors, product updates, and positioning changes.

04

Sloppy ads cost trust.

Wrong terminology, broken demos, and overpromises get noticed immediately.

05

Nobody has time tomanage the account.

Search terms, negative keywords, bids, budgets, creative tests, and attribution need attention every week.

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The developer PPC system

One conversion model across every channel

Each channel has a job. Every channel reports into the same activation and pipeline data.

  1. Stage 01

    Set the acquisition ceiling

    We work backwards from ACV, gross margin, activation rate and close rate. This sets the maximum cost per activated developer or accepted SQL before we plan the budget.

    Output: target CPA and budget range

  2. Stage 02

    Track the actions that predict revenue

    We connect ad clicks to signup, first API call, first query, first deployment, accepted SQL and closed revenue. Qualified events go back into the ad platforms as offline conversions.

    Output: conversion map and tracking plan

  3. Stage 03

    Build campaigns around intent

    Search captures demand. Community and video introduce the product. Paid social reaches the people involved in approval and budget.

    • Google
    • Reddit
    • Youtube
    • Linkedin
    • Meta
    • x

  4. Stage 04

    Match the page and creative to the campaign

    A competitor search, a Reddit use case and a LinkedIn retargeting ad get different promises, proof and landing pages.

    Output: creative and landing-page test plan

  5. Stage 05

    Move budget using activation and pipeline

    We review search terms, audience quality, activation, accepted SQLs and pipeline each week. Budget moves to the campaigns producing qualified outcomes.

    Output: weekly decisions tied to customer data

Developer PPC results

Measured after the click.

Video Security Platform- Account take over - 7 days

63%

Lower cost per SQL

Low-intent searches removed. Budget moved to the highest-converting keywords. LinkedIn audiences rebuilt from accepted SQLs.

Data Infrastructure - New Account - Month Four

104

Qualified developer signups each month

$10,000 monthly media budget. $96 per qualified signup. 61% reached their first query.

Audit my account

Paid media readiness

Is your developer product ready for paid media?

Paid works faster when your product, tracking and economics can tell the platforms which users are worth acquiring.

Check if paid makes sense

How we work

Built to work like an extension of the team

01

You own the accounts

Your billing, history, audiences and campaign data stay with you.

02

A senior growth marketer run them

The person shaping strategy stays involved in campaign decisions.

03

Weekly reporting tied to the funnel

Every week, we report on spend, activation, SQLs, pipeline, and revenue, then use it to decide what changes next.

04

No long-term lock-in

We work month to month across the board. Even a one-month engagement should deliver tangible value.

What clients say

What the people responsible for developer growth say about the difference.

Hackmamba are great at driving content strategy from inception to execution, and they are very reasonable on pricing. A great fit for an early stage dev-tools startup!

Jakob Norlin's profile photo

Jakob Norlin

Co-founder, Endform

Questions we get

Before we start

If there is already a product developers can try, buy, or request access to, probably. We look at existing demand, ACV, conversion paths, and tracking first to determine where paid media makes sense.

Our management fee is 15% of monthly ad spend with a cap. Engagements run month to month, with no long-term lock-in.

It depends on search volume, CPCs, target impression share, conversion rates, and the channels being used. We work backwards from these numbers to recommend a budget that can generate enough data to make decisions.

Access to ad accounts, analytics, and conversion data, plus product context when needed. We handle the strategy, setup, execution, optimization, and reporting.

Google, Reddit, LinkedIn, YouTube, Meta, and X. The channel mix depends on where developers discover, evaluate, and search for the product.

Find where your PPC budget is leaking.

We will review your search terms, audiences, conversion setup and campaign structure. You get the changes we would make first.

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