Everything Outside Code Podcast.

What changes when an AI agent moves from a demo into production? In this episode of Everything Outside Code, William Imoh sits down with Kevin Gao from Descope to talk about agent identity, authentication, MCP permissions, access control, and the infrastructure teams need before agents start touching real users, data, and systems. They also cover how AI is changing developer experience, support, documentation, onboarding, and product discovery, including how Descope is using MCP servers, skills, and agent-ready docs to help customers implement faster.

How do developer tools actually get recommended by ChatGPT, Claude, and other AI tools? In this episode of Everything Outside Code, William Imoh sits down with Adam DuVander (founder of Every Developer and creator of LLM Rank) to break down Answer Engine Optimization (AEO) for developer tools. They cover: Why traditional SEO keywords no longer work the same way for AI search How to figure out the real prompts and intents developers use Why one-off ChatGPT searches give you misleading results How to properly track where your product shows up across multiple models When smaller teams should (and shouldn’t) invest in AEO Practical ways to improve how LLMs talk about your product Using competitor intelligence to find gaps you can actually own Whether you’re running content, growth, or product marketing at a developer tool company, this conversation will help you think more clearly about AI search.

In this episode of Everything Outside Code, host William Imoh sits down with Victoria Melnikova, New Business Lead at Evil Martians. They dive deep into the real dynamics of Go-To-Market (GTM) strategy in Silicon Valley, discussing how to navigate event selection, earn trust among technical founders, and build long-term social capital. Key Topics Covered: The Laws of Silicon Valley: Why trust is the true currency of the tech ecosystem and how providing value forward builds authentic connections. Decoding Valley Culture: The role of loud marketing, Twitter presence, and high-intensity networking. Navigating SF Events: How to filter through event noise, leverage Luma's recommendation engine, and land speaking opportunities. Tactical Event Formats: Why breakfasts, client dinners, and niche activities often outperform traditional pitch nights and fireside chats. Event Logistics & Realities: Dealing with attendance attrition (20–30%), selecting the right venues, and measuring long-term GTM conversions. In-Person Connection: The advantages of face-to-face podcasting and physical presence in SF over fully remote outreach.