Everything Outside Code Podcast.

Stop wasting months building the perfect API or SDK just to watch your product sit in total developer silence. In this episode of Everything Outside Code, developer relations leader and author Scott McAllister shares his exact framework for cutting through the noise, engaging technical audiences, and building unstoppable developer communities from scratch. As the co-author of Developer Relations Activity Patterns, Scott breaks down how engineering teams can master Developer Relations (DevRel) without burning out their talent or losing their budgets to empty vanity metrics. We dive deep into his personal journey from a decade in software engineering to pioneering developer advocacy, the crucial shift from chasing viral clicks to fostering high-quality community engagement, and how to effectively prove the bottom-line value of technical education to skeptical stakeholders and CFOs. If you are a DevRel manager, CMO, or technical founder who has struggled to get your product into the hands of developers and turn them into lifelong champions, this developer relations masterclass is for you.

Why are brands losing search traffic every single month, only to wonder where their customers went? In this episode of Everything Outside Code, AI optimization pioneer Andrius Stockunas shares his exact framework for overcoming the decline of traditional Google clicks and dominating the new AI search landscape. As the co-founder of AIclicks and Leapsly, Andrius breaks down how modern marketing teams can master Generative Engine Optimization (GEO) without losing their budgets to endless ads. We dive deep into his personal journey building a bootstrapped global leader from scratch, the crucial shift from tracking clicks to building unstoppable brand equity, and why conversation-based search engines like ChatGPT, Gemini, and Perplexity are completely rewriting the rules of brand discovery today. If you are a CMO, founder, or digital marketer who has watched your organic reach plummet into total silence, this AI SEO masterclass is for you.

Why do engineers build amazing software, only for nobody to use it? In this episode, Meta Senior Software Engineer Anya Petrova shares her exact framework for overcoming the "Go-To-Market" (GTM) wall and scaling tech projects in San Francisco. With over 20 years of tech experience and dozens of successful side projects shipped, Anya breaks down how software engineers can master growth marketing without a business background. We dive deep into her personal journey learning paid ads from scratch, the engineering mindset shift needed for growth, and why Meta remains the most powerful platform for targeting and reaching the right users in today's market. If you are a developer, founder, or tech builder who has ever launched a solid product to total silence, this growth marketing masterclass is for you.