Everything Outside Code Podcast.

How is the rise of AI completely rewriting the rules for developer adoption? In this episode of Everything Outside Code, titled "How AI Massively Changed Open-Source," developer advocacy veteran Paul Zimmerman shares his exact framework for navigating the major shift from closed-source platforms to open-source communities in the age of machine learning. As a Developer Advocate at Uber and formerly a long-time engineering leader at Cisco, Paul breaks down how modern tech teams can master community adoption and engagement without getting lost in the noise of traditional marketing. We dive deep into his personal journey shifting from software-defined networking in the 2010s to open-sourcing Uber’s massive machine learning platform, Michelangelo, today. He also pulls back the curtain on how AI agents are transforming how developers write code, the sudden rise of token budgets, and why listening to real developer needs is the ultimate growth hack for any open-source project. Understand how the AI explosion is fundamentally shifting open-source dynamics and how to build a thriving developer community from the ground up.

Stop wasting months building the perfect API or SDK just to watch your product sit in total developer silence. In this episode of Everything Outside Code, developer relations leader and author Scott McAllister shares his exact framework for cutting through the noise, engaging technical audiences, and building unstoppable developer communities from scratch. As the co-author of Developer Relations Activity Patterns, Scott breaks down how engineering teams can master Developer Relations (DevRel) without burning out their talent or losing their budgets to empty vanity metrics. We dive deep into his personal journey from a decade in software engineering to pioneering developer advocacy, the crucial shift from chasing viral clicks to fostering high-quality community engagement, and how to effectively prove the bottom-line value of technical education to skeptical stakeholders and CFOs. If you are a DevRel manager, CMO, or technical founder who has struggled to get your product into the hands of developers and turn them into lifelong champions, this developer relations masterclass is for you.

Why are brands losing search traffic every single month, only to wonder where their customers went? In this episode of Everything Outside Code, AI optimization pioneer Andrius Stockunas shares his exact framework for overcoming the decline of traditional Google clicks and dominating the new AI search landscape. As the co-founder of AIclicks and Leapsly, Andrius breaks down how modern marketing teams can master Generative Engine Optimization (GEO) without losing their budgets to endless ads. We dive deep into his personal journey building a bootstrapped global leader from scratch, the crucial shift from tracking clicks to building unstoppable brand equity, and why conversation-based search engines like ChatGPT, Gemini, and Perplexity are completely rewriting the rules of brand discovery today. If you are a CMO, founder, or digital marketer who has watched your organic reach plummet into total silence, this AI SEO masterclass is for you.