Everything Outside Code Podcast.

Every GTM team we talk to is trying to automate something right now. Very few of them have a clear answer for where automation should stop. We sat down with developer relations leader Ben Dechrai/ to talk through exactly that. Where the line sits, what he automates without a second thought, and what he refuses to hand over to AI no matter how much time it would save him. GTM Engineering and how to build AI harnesses is out later today on our YouTube channel. Keep an eye out for it.

How is the rise of AI completely rewriting the rules for developer adoption? In this episode of Everything Outside Code, titled "How AI Massively Changed Open-Source," developer advocacy veteran Paul Zimmerman shares his exact framework for navigating the major shift from closed-source platforms to open-source communities in the age of machine learning. As a Developer Advocate at Uber and formerly a long-time engineering leader at Cisco, Paul breaks down how modern tech teams can master community adoption and engagement without getting lost in the noise of traditional marketing. We dive deep into his personal journey shifting from software-defined networking in the 2010s to open-sourcing Uber’s massive machine learning platform, Michelangelo, today. He also pulls back the curtain on how AI agents are transforming how developers write code, the sudden rise of token budgets, and why listening to real developer needs is the ultimate growth hack for any open-source project. Understand how the AI explosion is fundamentally shifting open-source dynamics and how to build a thriving developer community from the ground up.

Stop wasting months building the perfect API or SDK just to watch your product sit in total developer silence. In this episode of Everything Outside Code, developer relations leader and author Scott McAllister shares his exact framework for cutting through the noise, engaging technical audiences, and building unstoppable developer communities from scratch. As the co-author of Developer Relations Activity Patterns, Scott breaks down how engineering teams can master Developer Relations (DevRel) without burning out their talent or losing their budgets to empty vanity metrics. We dive deep into his personal journey from a decade in software engineering to pioneering developer advocacy, the crucial shift from chasing viral clicks to fostering high-quality community engagement, and how to effectively prove the bottom-line value of technical education to skeptical stakeholders and CFOs. If you are a DevRel manager, CMO, or technical founder who has struggled to get your product into the hands of developers and turn them into lifelong champions, this developer relations masterclass is for you.