Each week, we talk to a founder, marketing expert or content creator about sales, marketing, operations, growth, and all the other hard parts technical folks suck at.
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Why are brands losing search traffic every single month, only to wonder where their customers went? In this episode of Everything Outside Code, AI optimization pioneer Andrius Stockunas shares his exact framework for overcoming the decline of traditional Google clicks and dominating the new AI search landscape. As the co-founder of AIclicks and Leapsly, Andrius breaks down how modern marketing teams can master Generative Engine Optimization (GEO) without losing their budgets to endless ads. We dive deep into his personal journey building a bootstrapped global leader from scratch, the crucial shift from tracking clicks to building unstoppable brand equity, and why conversation-based search engines like ChatGPT, Gemini, and Perplexity are completely rewriting the rules of brand discovery today. If you are a CMO, founder, or digital marketer who has watched your organic reach plummet into total silence, this AI SEO masterclass is for you.
Andrius Stockunas
Anya Petrova
Joey De Villa
Jim Bennett
Joseph Petty
Francesco Cuilla
Annie Hedgpeth
Sohan Maheshwar
Ondřej Chrastina
Joe Martin
Divine Odazie
Marcos Placona
Matty Stratton
Frederic Harper
Will Russell
Manny Silva
Walter Galvão
Phil Leggetter
Aditya Oberai
Prashant Sridharan
Robert Moseley
Daniele Bernardi
Dan Holdsworth
Lasse Flagstad
Ivan Verkalets
Omari Starks
Mantin Lu
Woody Selick
Matt Palmer
Mick Gosset
Lonnie McRorey
Niels Arts
Mark Bishop
Vayda Okpa
Adam Gusky
Charlotte Schmitt
Matt Whitworth
Ivan Burazin
Samuel Gillingham
Gustavo Grossi
Anisa Stoli
Matt Brown
Benjamin Bekken
Jayen Harrill
Ethan Lewis
Charmon Stiles
Kamran Ahmed
Jay Gohil
Lindsay Keyfauver
Eric Rutherford
Jenda Perla
Megha Arora
Dan Holdsworth
Richard Kovacs
Cam Pak
Boudy de Geer
Ekene Eze
Shreya Ranpariya
Iuliia Shnai
Nico Schriever
Colby Fayock
Javi Monfort
Solomon Eseme
Charlie Coppinger
Tim Benniks
Mickey Aharony
Kyle Woumn
Adewale 'Ace' Abati
Igor Krasnik
Benedicte Raae
Nico Jeannen
Ymir Egilson
Ekene Eze
Brian Douglas
James Quick
Jason Lengstorf
Hosna Qasmei
Anthony Alaribe
Chris Sevilleja
Joe Previte
Hear about losing thousands or gaining traction from uncommon partnerships. The unseen bits and more.
Andrius Stockunas
What we covered
Why are brands losing search traffic every single month, only to wonder where their customers went? In this episode of Everything Outside Code, AI optimization pioneer Andrius Stockunas shares his exact framework for overcoming the decline of traditional Google clicks and dominating the new AI search landscape. As the co-founder of AIclicks and Leapsly, Andrius breaks down how modern marketing teams can master Generative Engine Optimization (GEO) without losing their budgets to endless ads. We dive deep into his personal journey building a bootstrapped global leader from scratch, the crucial shift from tracking clicks to building unstoppable brand equity, and why conversation-based search engines like ChatGPT, Gemini, and Perplexity are completely rewriting the rules of brand discovery today. If you are a CMO, founder, or digital marketer who has watched your organic reach plummet into total silence, this AI SEO masterclass is for you.
Hear about losing thousands or gaining traction from uncommon partnerships. The unseen bits and more.
Anya Petrova
What we covered
Why do engineers build amazing software, only for nobody to use it? In this episode, Meta Senior Software Engineer Anya Petrova shares her exact framework for overcoming the "Go-To-Market" (GTM) wall and scaling tech projects in San Francisco. With over 20 years of tech experience and dozens of successful side projects shipped, Anya breaks down how software engineers can master growth marketing without a business background. We dive deep into her personal journey learning paid ads from scratch, the engineering mindset shift needed for growth, and why Meta remains the most powerful platform for targeting and reaching the right users in today's market. If you are a developer, founder, or tech builder who has ever launched a solid product to total silence, this growth marketing masterclass is for you.
Hear about losing thousands or gaining traction from uncommon partnerships. The unseen bits and more.
Joey De Villa
What we covered
Last week we talked about agent awareness. This week we go one level deeper. Joey Davila joins EOC to talk about how content creation changes when the audience is not just developers but agents. What the next 18 months look like, how to structure content for machines, and where to actually start with AI without overcomplicating it.
Each episode is an unfiltered conversation with someone actually building and going to market. Learn from their wins, mistakes and best kept gems.
Andrius Stockunas
Anya Petrova
Joey De Villa
Jim Bennett
Joseph Petty
Francesco Cuilla
Annie Hedgpeth
Sohan Maheshwar
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