BACK / How Lumana increased LinkedIn reactions by 185% in three months
Location: California, United States Content type: Social Media Management
185%
Increase in LinkedIn reactions
CHALLENGE
- Lumana was posting about once a week on X and Instagram and twice a week on LinkedIn when Hackmamba started managing its social media.
- Most posts focused on product releases, which limited the range of topics Lumana could publish between announcements.
- The content mix relied on written posts and illustrations, with limited use of carousels, video, polls, and other formats.
- The team wanted Lumana to appear more often in the feeds of its audience and build a more consistent presence across its social channels.
SOLUTION
- Hackmamba worked with Lumana to review its social performance and identify areas where competitors were getting stronger engagement.
- We increased Lumana’s publishing cadence, including moving LinkedIn from around two posts a week to twice-daily publishing.
- We expanded the content calendar beyond product releases to cover a wider range of topics.
- We introduced more carousels, videos, polls, and interactive posts alongside written posts and illustrations.
- We adapted content across LinkedIn, X, and Instagram instead of relying on the same format across each platform.
- We used engagement data to identify the topics and formats worth producing more often.
RESULTS
- LinkedIn generated 322,179 impressions between July 15 and October 12, an 80.4% increase over the previous period.
- LinkedIn reactions increased 185.2% to 10,696 during the same period.
- Comments increased 127.6% to 421.
- Reposts reached 28 and remained level with the previous period.
- Lumana achieved these gains after increasing its publishing cadence and expanding its mix of topics and content formats.
Hackmamba increased Lumana’s social publishing cadence and expanded its content beyond product updates into carousels, videos, polls, and a wider mix of topics across LinkedIn, X, and Instagram. Over three months, LinkedIn impressions increased 80.4%, reactions increased 185.2%, and comments increased 127.6%.
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