We have been talking about developer awareness for 15 years. Agent awareness is next. And nobody has figured it out yet. AI is changing how we build software but what about how we sell it? How we market it? The audience isn't just developers anymore. It might be an agent. Jim Bennett joins today's episode to dig into what that shift actually looks like in practice, why agent awareness is the new SEO, and what it even means to build for a world where nothing is deterministic. Oh, and we get into the big one, whether human connection is the last thing AI can't touch.
Ben Dechrai
Paul Zimmerman
Scott McAllister
Andrius Stockunas
Anya Petrova
Joey De Villa
Jim Bennett
Joseph Petty
Francesco Cuilla
Annie Hedgpeth
Sohan Maheshwar
Ondřej Chrastina
Joe Martin
Divine Odazie
Marcos Placona
Matty Stratton
Frederic Harper
Will Russell
Manny Silva
Walter Galvão
Phil Leggetter
Aditya Oberai
Prashant Sridharan
Robert Moseley
Daniele Bernardi
Dan Holdsworth
Lasse Flagstad
Ivan Verkalets
Omari Starks
Mantin Lu
Woody Selick
Matt Palmer
Mick Gosset
Lonnie McRorey
Niels Arts
Mark Bishop
Vayda Okpa
Adam Gusky
Charlotte Schmitt
Matt Whitworth
Ivan Burazin
Samuel Gillingham
Gustavo Grossi
Anisa Stoli
Matt Brown
Benjamin Bekken
Jayen Harrill
Ethan Lewis
Charmon Stiles
Kamran Ahmed
Jay Gohil
Lindsay Keyfauver
Eric Rutherford
Jenda Perla
Megha Arora
Dan Holdsworth
Richard Kovacs
Cam Pak
Boudy de Geer
Ekene Eze
Shreya Ranpariya
Iuliia Shnai
Nico Schriever
Colby Fayock
Javi Monfort
Solomon Eseme
Charlie Coppinger
Tim Benniks
Mickey Aharony
Kyle Woumn
Adewale 'Ace' Abati
Igor Krasnik
Benedicte Raae
Nico Jeannen
Ymir Egilson
Ekene Eze
Brian Douglas
James Quick
Jason Lengstorf
Hosna Qasmei
Anthony Alaribe
Chris Sevilleja
Joe Previte
Subscribe to our Newsletter
Get curated Developer Marketing tools, product adoption insights, SaaS growth hacks, and inspiring tech trends—delivered biweekly, without the noise.
Turn more developers into users.
We help companies selling to developers grow through technical content, SEO/AEO/GEO, paid media, DevRel, and other developer growth programs.
See where your biggest growth opportunities are
.svg){kind=logo}
