← Back to Podcast / GTM Engineering and how to build AI harnesses

YouTube

GTM Engineering and how to build AI harnesses

Every GTM team we talk to is trying to automate something right now. Very few of them have a clear answer for where automation should stop. We sat down with developer relations leader Ben Dechrai/ to talk through exactly that. Where the line sits, what he automates without a second thought, and what he refuses to hand over to AI no matter how much time it would save him. GTM Engineering and how to build AI harnesses is out later today on our YouTube channel. Keep an eye out for it.

Past Episodes

GTM Engineering and how to build AI harnesses

GTM Engineering and how to build AI harnesses

Ben Dechrai

How AI massively changed Open-source

How AI massively changed Open-source

Paul Zimmerman

How to pick the right DevRel activities and Pattern (The Exact Formula for DevRel Success)

How to pick the right DevRel activities and Pattern (The Exact Formula for DevRel Success)

Scott McAllister

How to Win at AI Search Today (Generative Engine Optimization Masterclass)

How to Win at AI Search Today (Generative Engine Optimization Masterclass)

Andrius Stockunas

How San Francisco Engineers Hack 10x Growth (The Marketing Secret)

How San Francisco Engineers Hack 10x Growth (The Marketing Secret)

Anya Petrova

Creating Content for Agents and Machines

Creating Content for Agents and Machines

Joey De Villa

AI and Developer Experience

AI and Developer Experience

Jim Bennett

Building local (in-person) tech communities

Building local (in-person) tech communities

Joseph Petty

How to 10x Dev Advocacy with AI

How to 10x Dev Advocacy with AI

Francesco Cuilla

Solving the junior hiring crisis

Solving the junior hiring crisis

Annie Hedgpeth

AI agent auth and what works today

AI agent auth and what works today

Sohan Maheshwar

Developer Experience, the new way

Developer Experience, the new way

Ondřej Chrastina

The brand without a great product

Joe Martin

AI Content in Sensitive Niches

AI Content in Sensitive Niches

Divine Odazie

What's working on LinkedIn

What's working on LinkedIn

Marcos Placona

How to build the developer community you’ll be proud of

How to build the developer community you’ll be proud of

Matty Stratton

How to build a developer relations team

How to build a developer relations team

Frederic Harper

How technical video content drives product growth

How technical video content drives product growth

Will Russell

Testing documentation the right way

Testing documentation the right way

Manny Silva

How engineers transition into developer marketing and DX roles

How engineers transition into developer marketing and DX roles

Walter GalvÃ£o

How to scale developer relations from startup to enterprise

How to scale developer relations from startup to enterprise

Phil Leggetter

How to build a global community for an OSS product

How to build a global community for an OSS product

Aditya Oberai

How developer marketing evolves in the AI gold rush

How developer marketing evolves in the AI gold rush

Prashant Sridharan

How to turn unstructured GTM data Into revenue insights

How to turn unstructured GTM data Into revenue insights

Robert Moseley

AI Agents and startup tasks you should avoid

AI Agents and startup tasks you should avoid

Daniele Bernardi

How to grow social media for devtool companies, on Rocketfuel

How to grow social media for devtool companies, on Rocketfuel

Dan Holdsworth

How do you really use AI in Sales - EOC w/ Lasse Flagstad

How do you really use AI in Sales - EOC w/ Lasse Flagstad

Lasse Flagstad

Offshore, onshore, near-shore, which way? - EOC with Ivan Verkalets

Offshore, onshore, near-shore, which way? - EOC with Ivan Verkalets

Ivan Verkalets

How to automate marketing for product growth - EOC w/ Omari Starks

How to automate marketing for product growth - EOC w/ Omari Starks

Omari Starks

Public speaking for tech founders - EOC with Mantin Lu

Public speaking for tech founders - EOC with Mantin Lu

Mantin Lu

How to market and scale developer products - EOC with Woody Selick

How to market and scale developer products - EOC with Woody Selick

Woody Selick

How to reach developers, today - EOC with Matt Palmer

How to reach developers, today - EOC with Matt Palmer

Matt Palmer

The path to better sales data - EOC with Mick Gosset

The path to better sales data - EOC with Mick Gosset

Mick Gosset

You're not ready for AI in GTM - EOC with Lonnie McRorey

You're not ready for AI in GTM - EOC with Lonnie McRorey

Lonnie McRorey

How to reach global users with effective internationalization - EOC with Niels Arts

How to reach global users with effective internationalization - EOC with Niels Arts

Niels Arts

Practical marketing content strategy that works - EOC with Mark Bishop

Practical marketing content strategy that works - EOC with Mark Bishop

Mark Bishop

Inbound 101 for Founders - EOC with Vayda Okpa

Inbound 101 for Founders - EOC with Vayda Okpa

Vayda Okpa

Can AI-generated content work? - EOC with Adam Gusky

Can AI-generated content work? - EOC with Adam Gusky

Adam Gusky

How to find whoever talks about your product - EOC with Charlotte Schmitt

How to find whoever talks about your product - EOC with Charlotte Schmitt

Charlotte Schmitt

How developers learn better, on the job - EOC with Matt Whitworth

How developers learn better, on the job - EOC with Matt Whitworth

Matt Whitworth

Taking Developer Experience and Enablement to 100 - EOC with Ivan Burazin

Taking Developer Experience and Enablement to 100 - EOC with Ivan Burazin

Ivan Burazin

The Perfect Blend of Sales and Marketing - Everything Outside Code with Samuel Gillingham

The Perfect Blend of Sales and Marketing - Everything Outside Code with Samuel Gillingham

Samuel Gillingham

Supercharge LinkedIn Growth and B2B Sales - EOC with Gustavo Grossi

Supercharge LinkedIn Growth and B2B Sales - EOC with Gustavo Grossi

Gustavo Grossi

Organic Marketing for Founders - EOC with Anisa Stoli

Organic Marketing for Founders - EOC with Anisa Stoli

Anisa Stoli

CRMs and The Growth Challenge - Everything Outside Code with Matt Brown

CRMs and The Growth Challenge - Everything Outside Code with Matt Brown

Matt Brown

Storytelling in B2B and How - Everything Outside Code with Benjamin Bekken

Storytelling in B2B and How - Everything Outside Code with Benjamin Bekken

Benjamin Bekken

Your Marketing Strategy Might Be Failing Slowly

Your Marketing Strategy Might Be Failing Slowly

Jayen Harrill

The Hard Parts of Community-Led Growth with Ethan Lewis

The Hard Parts of Community-Led Growth with Ethan Lewis

Ethan Lewis

A brand-led strategy to startup success

Charmon Stiles

From 0 to 1.25M monthly users

From 0 to 1.25M monthly users

Kamran Ahmed

Everything Engineering Management with Jay Gohil

Everything Engineering Management with Jay Gohil

Jay Gohil

Everything Fractional CMO

Everything Fractional CMO

Lindsay Keyfauver

SaaS growth gems with podcasts

SaaS growth gems with podcasts

Eric Rutherford

Building a marketing team to scaleup

Building a marketing team to scaleup

Jenda Perla

Developer Growth in APAC

Developer Growth in APAC

Megha Arora

From Military Radio Comms to Developer Advocacy

From Military Radio Comms to Developer Advocacy

Dan Holdsworth

Reddit, Facebook, and practical marketing for Indiehackers and Founders.

Reddit, Facebook, and practical marketing for Indiehackers and Founders.

Richard Kovacs

Acquiring users for a Christian app directory

Acquiring users for a Christian app directory

Cam Pak

Lost $1m+ so you wouldn't

Lost $1m+ so you wouldn't

Boudy de Geer

The hard parts of writing a book

The hard parts of writing a book

Ekene Eze

From 0 - 100k Search Impressions for an AI product

From 0 - 100k Search Impressions for an AI product

Shreya Ranpariya

LinkedIn growth on steroids

LinkedIn growth on steroids

Iuliia Shnai

Twitter vs. LinkedIn for B2B and B2C

Twitter vs. LinkedIn for B2B and B2C

Nico Schriever

How founders should get started with developer marketing

How founders should get started with developer marketing

Colby Fayock

Building a passion-project as a digital nomad

Building a passion-project as a digital nomad

Javi Monfort

How I drove 12k monthly visits to a Job Board in 60 days

How I drove 12k monthly visits to a Job Board in 60 days

Solomon Eseme

Everything Outside Code with Charlie Coppinger

Everything Outside Code with Charlie Coppinger

Charlie Coppinger

Leadership in Devrel and natural progressions

Leadership in Devrel and natural progressions

Tim Benniks

How founders can get started with content marketing

How founders can get started with content marketing

Mickey Aharony

How extroverted technical founder learn sales development

How extroverted technical founder learn sales development

Kyle Woumn

What is Web5 and how do you get in?

What is Web5 and how do you get in?

Adewale 'Ace' Abati

How to productize a service for scale

How to productize a service for scale

Igor Krasnik

How Indie Developer Relations Consulting works

How Indie Developer Relations Consulting works

Benedicte Raae

Product marketing for indie-hackers and solo founders

Product marketing for indie-hackers and solo founders

Nico Jeannen

Handle sales objections right on the call with AI

Handle sales objections right on the call with AI

Ymir Egilson

Developer Relations Education, Web3 and Tax-free Dubai

Developer Relations Education, Web3 and Tax-free Dubai

Ekene Eze

The future of Open-source tech and the brain behind it

The future of Open-source tech and the brain behind it

Brian Douglas

Going full-time on Technical content creation from $300k/yr

Going full-time on Technical content creation from $300k/yr

James Quick

The Future of Developer Relations and Marketing

The Future of Developer Relations and Marketing

Jason Lengstorf

From 0 - 50 customers through Twitter as an Indiehacker

From 0 - 50 customers through Twitter as an Indiehacker

Hosna Qasmei

How I lost €2m and built a solution to the problem

How I lost €2m and built a solution to the problem

Anthony Alaribe

Sold my blog for $$$$ and building an AI startup

Sold my blog for $$$$ and building an AI startup

Chris Sevilleja

Find Customer Pain in Sales, and Pick Distribution

Find Customer Pain in Sales, and Pick Distribution

Joe Previte

Subscribe to our Newsletter

Grow Your Dev Marketing!

Get curated Developer Marketing tools, product adoption insights, SaaS growth hacks, and inspiring tech trends—delivered biweekly, without the noise.

Newsletter Envelope

Newsletter Envelope

Bottom Confetti

Bottom Confetti

Book A Call!

Reach Your Technical Audience And Drive Product Adoption.

We are engineers, developer advocates, and marketers passionate about creating lasting value for SaaS teams. Partner with us to create the human-written developer marketing, SEO, demand-gen, and documentation content.

*35% less cost, risk-free, no lock-in.

Episode link copied to clipboard!