How San Francisco Engineers Hack 10x Growth (The Marketing Secret)

Why do engineers build amazing software, only for nobody to use it? In this episode, Meta Senior Software Engineer Anya Petrova shares her exact framework for overcoming the "Go-To-Market" (GTM) wall and scaling tech projects in San Francisco. With over 20 years of tech experience and dozens of successful side projects shipped, Anya breaks down how software engineers can master growth marketing without a business background. We dive deep into her personal journey learning paid ads from scratch, the engineering mindset shift needed for growth, and why Meta remains the most powerful platform for targeting and reaching the right users in today's market. If you are a developer, founder, or tech builder who has ever launched a solid product to total silence, this growth marketing masterclass is for you.