How to Actually Rank in AI Search for Developer Tools (AEO)

How do developer tools actually get recommended by ChatGPT, Claude, and other AI tools? In this episode of Everything Outside Code, William Imoh sits down with Adam DuVander (founder of Every Developer and creator of LLM Rank) to break down Answer Engine Optimization (AEO) for developer tools. They cover: Why traditional SEO keywords no longer work the same way for AI search How to figure out the real prompts and intents developers use Why one-off ChatGPT searches give you misleading results How to properly track where your product shows up across multiple models When smaller teams should (and shouldn’t) invest in AEO Practical ways to improve how LLMs talk about your product Using competitor intelligence to find gaps you can actually own Whether you’re running content, growth, or product marketing at a developer tool company, this conversation will help you think more clearly about AI search.