How to pick the right DevRel activities and Pattern (The Exact Formula for DevRel Success)

Stop wasting months building the perfect API or SDK just to watch your product sit in total developer silence. In this episode of Everything Outside Code, developer relations leader and author Scott McAllister shares his exact framework for cutting through the noise, engaging technical audiences, and building unstoppable developer communities from scratch. As the co-author of Developer Relations Activity Patterns, Scott breaks down how engineering teams can master Developer Relations (DevRel) without burning out their talent or losing their budgets to empty vanity metrics. We dive deep into his personal journey from a decade in software engineering to pioneering developer advocacy, the crucial shift from chasing viral clicks to fostering high-quality community engagement, and how to effectively prove the bottom-line value of technical education to skeptical stakeholders and CFOs. If you are a DevRel manager, CMO, or technical founder who has struggled to get your product into the hands of developers and turn them into lifelong champions, this developer relations masterclass is for you.