How to Win at AI Search Today (Generative Engine Optimization Masterclass)

Why are brands losing search traffic every single month, only to wonder where their customers went? In this episode of Everything Outside Code, AI optimization pioneer Andrius Stockunas shares his exact framework for overcoming the decline of traditional Google clicks and dominating the new AI search landscape. As the co-founder of AIclicks and Leapsly, Andrius breaks down how modern marketing teams can master Generative Engine Optimization (GEO) without losing their budgets to endless ads. We dive deep into his personal journey building a bootstrapped global leader from scratch, the crucial shift from tracking clicks to building unstoppable brand equity, and why conversation-based search engines like ChatGPT, Gemini, and Perplexity are completely rewriting the rules of brand discovery today. If you are a CMO, founder, or digital marketer who has watched your organic reach plummet into total silence, this AI SEO masterclass is for you.