Issue #19

Why LinkedIn reach is dropping and how ChatGPT ads could reshape developer marketing

Topics:
Breakdown Industry insights
10 min read
Jul 15, 2026
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Issue #22 cover

Issue #22

Why Sentry invests 70% of its budget in brand awareness and what AI means for marketers

7 mins read
Jul 15, 2026
Industry insights AI marketing

Inside

  • Why Sentry allocates 70% of its growth budget to brand awareness.
  • What Anthropic's research reveals about AI's impact on marketing jobs.
  • How to scrape 570 YC-backed devtool companies in 15 minutes.
Issue #21 cover

Issue #21

How Stripe's AI coding agents work and the correlation between Google ads and SEO

10 min read
Jul 15, 2026
Breakdown SEO & GEO AI marketing

Inside

  • How Stripe's AI coding agents complete engineering tasks end to end.
  • Whether running Google Ads has any impact on SEO performance.
  • What Seedance 2.0 reveals about modern AI product adoption.
Issue #18 cover

Issue #18

How CodeRabbit uses Instagram retargeting and what Stack Overflow's native ads mean

10 min read
Jul 15, 2026
Paid ads DevGTM Breakdown

Inside

  • When Instagram ads actually work for developer products.
  • How CodeRabbit uses retargeting to bring developers back.
  • What Stack Overflow's native ads mean for developer marketers.
Issue #15 cover

Issue #15

What LangChain's new documentation gets right & Sentry's chat-first documentation strategy

7 mins read
Jul 15, 2026
Technical documentation Industry insights Breakdown

Inside

  • Why LangChain's documentation redesign signals platform maturity.
  • How chat-first documentation is changing developer experience.
  • The GTM metrics every developer marketing team should track.
Issue #13 cover

Issue #13

Why top-of-funnel traffic no longer matters & how Neos reduces onboarding friction

7 mins read
Jul 15, 2026
DevGTM Technical documentation Breakdown

Inside

  • Why top-of-funnel traffic is no longer a reliable growth metric for devtools.
  • How Neos' documentation guides developers to their first successful setup.
  • A simple documentation feedback loop that increased setup completion by 24%.
Issue #12 cover

Issue #12

PostHog's OS-style website, OpenAI's AgentKit for GTM teams & how Convex won on reddit

7 mins read
Jul 14, 2026
Reddit Marketing Breakdown AI marketing

Inside

  • What PostHog got right and wrong with its redesign.
  • What OpenAI's AgentKit means for GTM teams.
  • How Convex launched on Reddit the right way.
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