Issue #17

Why Reddit ads work for devtools and how Astrobee simplifies DevRel reporting

Topics:
Reddit Marketing Developer relations Paid ads
10 min read
Jul 15, 2026
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Issue #20 cover

Issue #20

The Math behind newsletter sponsorships and how to make your docs AI-friendly

10 min read
Jul 15, 2026
Technical documentation Paid ads SEO & GEO

Inside

  • How to calculate the ROI of newsletter sponsorships before you spend.
  • Practical ways to make your documentation AI-friendly.
  • Why consistent terminology and Markdown improve AI retrieval.
Issue #18 cover

Issue #18

How CodeRabbit uses Instagram retargeting and what Stack Overflow's native ads mean

10 min read
Jul 15, 2026
Paid ads DevGTM Breakdown

Inside

  • When Instagram ads actually work for developer products.
  • How CodeRabbit uses retargeting to bring developers back.
  • What Stack Overflow's native ads mean for developer marketers.
Issue #16 cover

Issue #16

How distribution is really working for devtools right now

7 mins read
Jul 15, 2026
Reddit Marketing Paid ads DevGTM

Inside

  • Why X Ads are becoming unreliable for developer marketing.
  • Three Reddit post formats that consistently drive developer engagement.
  • Why Product Hunt still delivers meaningful traffic for developer launches
Issue #12 cover

Issue #12

PostHog's OS-style website, OpenAI's AgentKit for GTM teams & how Convex won on reddit

7 mins read
Jul 14, 2026
Reddit Marketing Breakdown AI marketing

Inside

  • What PostHog got right and wrong with its redesign.
  • What OpenAI's AgentKit means for GTM teams.
  • How Convex launched on Reddit the right way.
Issue #11 cover

Issue #11

Phil Leggetter on scaling DevRel & fixing developer experience at Flutterwave

7 mins read
Jul 14, 2026
Developer relations Content Marketing Industry insights

Inside

  • Phil Leggetter's blueprint for scaling DevRel teams.
  • How Flutterwave reduced support requests by 10%.
  • Henry's framework for developer content that converts.
Issue #10 cover

Issue #10

How Aditya Oberai built Appwrite's developer community & why devs love good marketing

5 mins read
Jul 14, 2026
Developer relations Industry insights

Inside

  • Aditya Oberai's blueprint for global developer communities.
  • Knut Melvær on why developers don't hate marketing.
  • Get free feedback on your technical content.
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