Issue #16

How distribution is really working for devtools right now

Topics:
Reddit Marketing Paid ads DevGTM
7 mins read
Jul 15, 2026
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Issue #20 cover

Issue #20

The Math behind newsletter sponsorships and how to make your docs AI-friendly

10 min read
Jul 15, 2026
Technical documentation Paid ads SEO & GEO

Inside

  • How to calculate the ROI of newsletter sponsorships before you spend.
  • Practical ways to make your documentation AI-friendly.
  • Why consistent terminology and Markdown improve AI retrieval.
Issue #18 cover

Issue #18

How CodeRabbit uses Instagram retargeting and what Stack Overflow's native ads mean

10 min read
Jul 15, 2026
Paid ads DevGTM Breakdown

Inside

  • When Instagram ads actually work for developer products.
  • How CodeRabbit uses retargeting to bring developers back.
  • What Stack Overflow's native ads mean for developer marketers.
Issue #17 cover

Issue #17

Why Reddit ads work for devtools and how Astrobee simplifies DevRel reporting

10 min read
Jul 15, 2026
Reddit Marketing Developer relations Paid ads

Inside

  • Why Reddit ads create demand instead of capturing it.
  • How Astrobee simplifies DevRel reporting without spreadsheets.
  • The psychology behind Reddit ads that developers actually engage with
Issue #13 cover

Issue #13

Why top-of-funnel traffic no longer matters & how Neos reduces onboarding friction

7 mins read
Jul 15, 2026
DevGTM Technical documentation Breakdown

Inside

  • Why top-of-funnel traffic is no longer a reliable growth metric for devtools.
  • How Neos' documentation guides developers to their first successful setup.
  • A simple documentation feedback loop that increased setup completion by 24%.
Issue #12 cover

Issue #12

PostHog's OS-style website, OpenAI's AgentKit for GTM teams & how Convex won on reddit

7 mins read
Jul 14, 2026
Reddit Marketing Breakdown AI marketing

Inside

  • What PostHog got right and wrong with its redesign.
  • What OpenAI's AgentKit means for GTM teams.
  • How Convex launched on Reddit the right way.
Issue #6 cover

Issue #6

Mintlify × Hackmamba webinar, why developer marketing fails & practical AI sales workflows

5 mins read
Jul 14, 2026
DevGTM Technical documentation AI marketing

Inside

  • Why llms.txt matter for documentation.
  • Why developer marketing fails before distribution begins.
  • How AI automates lead generation without hurting quality.
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