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Issue #16
How distribution is really working for devtools right now
Topics:
Reddit Marketing
Paid ads
Content Marketing
7 mins read
Jul 15, 2026
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Issue #36
3 marketing workflows we handed over to Grok Bot
7 mins read
Sep 29, 2026
AI marketing
Content Marketing
Inside
How we use Grok Bot to build PPC campaigns across Reddit Ads and X Ads.
How we automate 20–30 directory submissions for off-page SEO.
- How an always-on agent finds devtool content opportunities before they appear in Ahrefs or Semrush.
Issue #30
Why Reddit seeding isn't a strategy & why novelty wins in dev marketing
10 min read
Jul 16, 2026
DevGTM
Breakdown
Reddit Marketing
Inside
Why Reddit seeding shouldn't be your long-term growth strategy.
Why novelty is the biggest advantage in developer marketing.
How to earn trust on Reddit instead of forcing product mentions.
Issue #29
Why brand growth drives AI search & how GA4 now tracks AI traffic
10 min read
Jul 16, 2026
Content Marketing
SEO & GEO
Industry insights
Inside
Why brand growth is becoming the biggest driver of AI recommendations.
How GA4's new AI Assistant channel measures AI traffic.
How our Claude Code workflow helped increase AI Overview citations.
Issue #28
Why GTM engineers are in demand & how LinkedIn groups still reach developers
10 min read
Jul 16, 2026
Breakdown
DevGTM
Content Marketing
Inside
Why GTM Engineers are becoming one of the fastest-growing GTM roles.
How LinkedIn Groups still drive developer engagement and content distribution.
Why developers tolerate friction until a better alternative comes along.
Issue #25
Which websites LLMs cite most and how Klaviyo is optimizing for AI Agents
7 mins read
Jul 16, 2026
Breakdown
SEO & GEO
Paid ads
Inside
Which websites LLMs cite the most in 2026.
Why Klaviyo added a Copy as Markdown feature.
The reality of Google Ads CAC and why the first 30–45 days matter.
Issue #20
The Math behind newsletter sponsorships and how to make your docs AI-friendly
10 min read
Jul 15, 2026
Technical documentation
Paid ads
SEO & GEO
Inside
How to calculate the ROI of newsletter sponsorships before you spend.
Practical ways to make your documentation AI-friendly.
Why consistent terminology and Markdown improve AI retrieval.
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